Don’t make me think
This is a true classic and despite being a book written in 2000 about usability, which is a subject constantly evolving, I realized the book represents a perfect example of how technology may change, but true common sense never goes out of game.
Every tip contained in this book remains extremely useful and pertinent to beginner and even experienced designers alike.
I found the usability testing chapter very interesting and useful as it helped me to conduct my first usability testing.
It’s helpful to identify what the attributes of usability are: useful, learnable, memorable, effective, efficient, desirable, and delightful.
After reading the book you are not just more aware about the main things that people want to do on your site, you are also able to make those things obvious and easy.