The author actually does a great job explaining the concept of A/B and multivariate testing using real-life examples.

After reading the book you have a better idea of what is the value proposition of A/B testing and you feel ready to use insights from small tests to guide and inform your thinking about bigger changes.

You can see that the author is always promoting Optimizely on every chapter but that’s ok, it’s a great tool anyway.

Overall, this book provides valuable advice about how to get started and what to test. This is an easy read and makes me want to learn more about A/B testing.

I really liked the ending with this quote:
“The right questions can change everything”